Fanbridge Guest Series: Lindsay Brandt
I did a mini e-mail interview with the folks over at Fanbridge a few months to discuss fan engagement and the efforts we make as artist management. It’s a cool sneak peek into the approach I take with our music fans, and I’m very thankful to have had the opportunity to share.
Lindsay Brandt is the Director of Digital Media at Mick Management, home to FB-ers John Mayer and Walk the Moon, along with a slew of other great artists. Lindsay was awesome enough to answer a few questions about managing and engaging fan bases.
We talk a lot on the blog about the importance of identifying and rewarding super fans. Why does this specific fan segment matter so much?
I think one of the most important things you can do as an artist is let fans know that you hear them. They need to know that you feel their investment in your career, so you want to do everything you can to acknowledge them. One of my favorite parts of my job is finding ways to reward and mostly surprise and excite the super fans, like taking the 25 most supportive fans in a market and sending them an e-mail to invite them backstage for a meet & greet the day of the show. That type of experience is priceless for a fan and keeps them dedicated because they know they’re just as important to us as the artist is to them.
Read more here.
